Mobile is still growing fast
Mobile traffic’s percentage of total internet traffic is growing 1.5X per year, making up roughly 25% of all web traffic worldwide, and 19% of all web traffic in North America. 30% of all mobile users are now smartphone users. Tablet shipments increased 53% in 2013 and are being adopted at a rate faster than personal computers ever were.
Social networking is changing from broadcast to private sharing
Rather than share a little with a lot of people, people are sharing a lot with a few close friends using popular apps like Snapchat and WhatsApp.
Photo sharing is up
In the first half 2014, people have already shared 50% more photos than all of 2013 combined. This is driven by the growth in popularity of Snapchat and WhatsApp.
See the full report with video and other assets at kpcb.com/internet-trends