Category: “Flipped” Narratives

By Francesca Lupia Connecting people with stories is a journalist’s job – and it’s almost never as easy as it sounds. Identifying reliable sources and reaching broad audiences are challenging tasks, especially when covering “untapped” communities that have little experience in the media spotlight. Interacting with such populations requires time, skill, and, in some cases, … Continue reading Educate, Empathize, Engage: Twelve Ways for Editors to Reach and Relate to Untapped Communities

By Francesca Lupia To a seasoned editor, the technique may seem timeless: sending reporters into local communities, probing leaders and laypeople alike to discover truth. But in the age of “journalistic Twitter” and widespread populist protest, “flipped” storytelling is causing a stir in newsrooms nationwide. The name itself connotes a shakeup, a shift away from … Continue reading Feedback from the “Flip” Side: The Impact and Reception of Community-Centered Journalism

By Francesca Lupia Stanford University From the streets of Ferguson, Missouri to the US-Mexico border, the unrest over the last year  has done more than make headlines. New emphasis on underrepresented populations has flipped the face and focus of American news. Journalistic practice must follow suit, said Alfredo Carbajal at Saturday’s APME/ASNE panel discussion, “Flip it! … Continue reading “Flip it!”: Diversity, Community, and a New American Journalism