—Jennifer Hemmingsen, Manager of Community Networks and Engagement at Gazette Communications
Better Evaluation — Better Evaluation is a web resource designed to assist organizations in planning and performing evaluations on their work. A good place to start your journey if you are trying to measure the results of an engagement campaign.
Measuring Community Engagement: A Case Study from Chicago Public Media | RJI — Breeze Richardson, Director of strategic partnerships at Chicago Public Media, explains the five new metrics she developed for WBEZ Chicago.
Engaging Audiences: Measuring Interactions, Engagement and Conversions [Report] — This report by Jan Schaffer and Erin Polgreen of J-Lab at American University’s School of Communication was the result of a survey taken by 278 “digital-first” news startups between Feb. 7 and March 2, 2012. Nearly eight in 10 respondents to a national online survey said they could not measure whether their audience-engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers.
Confusion Online: Faulty Metrics & the Future of Digital Journalism [Report] — A report published in 2010 by the Tow Center for Digital Journalism at Columbia University. It explores the industry of online metrics and delves into common myths, mistakes, and insights.
A resource for newsrooms: Measuring the success of audience engagement efforts [Report] — Great resources and insight into measuring community engagement